After 90 painful seconds of watching Jerry Seinfeld help Bill Gates with his discount shoe shopping, Jerry asks Bill, “Are they ever gonna come out with something that will make our computers moist and chewy like cake so we can just eat them while we’re working? If it’s yes, give me a signal. Adjust your shorts.”
Bill does a tame shimmy, and Jerry concludes, “I knew it”. The advert ends with the words, “The Future. Delicious”.
I bet the Apple execs had a sleepless night last night after watching this. Not only is the ad not funny or quirky, but it really does nothing to help resurrect the flailing image of an uncool brand. Sure, it humanizes Bill Gates a bit, but was this even needed? Bill Gates is practically a pensioner and no one thinks he is an evil monster trying to take over the world anymore. Why? Because he can’t, and we all know it.
Does Vista make our PC’s “moist and chewy like cake”? I certainly hope not. Perhaps likening an operating system (meant to be robust and durable) to a consumable is not the best approach.
As to the future being “delicious”? Well, I think that mainly depends on our future energy reserves, not our operating systems.
Hi-5 to Jerry Seinfeld though. That has got to be the easiest $10 million he has ever made…
Tags: advertisements, apple inc, Apple Mac OS X, Bill Gates, Jerry Seinfeld, marketing, Microsoft, microsoft advertising campaign, microsoft adverts, microsoft marketing, Microsoft Windows, operating systems, software, technology, Vista, windows not walls
September 5, 2008 at 10:58 pm |
Great post. Yeah, you’d think that with $30M they could have at least given us something to laugh at. I think they are too far gone to come back with an approach like this.