Editors, Stay Under the Covers

There is nothing more discordant than the shriek of the Kraaifontein Cackle. And I hear it every morning on the radio – courtesy of South African Heat Magazine Editor, Melinda Shaw.

Magazine editors shouldn’t do voiceovers. Why? Well, just ask socialite Paris Hilton about her successful platinum selling solo career – she should be able to provide some insight into bridging the artistic divide.

Editors, as self-professed “masters” of the English word, should stay under the covers. Literally. Melinda Shaw should occupy most of her working hours thinking of synonyms for “porker”, “crack whore”, and “beach bloat” and less time trying to market the tabloid she works for. Honey, we have to face the facts – only your boyfriend can listen to that voice…