“1 in 2 who call us get a better deal” www.outsurance.co.za
Have you heard a customer promise more ridiculous than this? 50/50 odds don’t exactly fill me with confidence. Why? Look at the person standing next to you in the queue and think about the better deal that he is getting.
Unfortunately for this insurance company, they have wasted thousands on a campaign that decreases their credibility and encourages consumers to seek competitive quotes.
Statistics can, however, be a great way to sell a product – if they are in the consumer’s favour of course. The reality is that Americans have a 1 in 5 lifetime chance of dieing of heart disease, while you have a “1 in 2” chance of getting a “better deal” on your insurance. OUTsurance, iThink you should leave the statistics OUT of this one.
I think I am Interesting 